RAYEL BAUSENHAUS CONSULTING

  • HR consulting.

  • Brand story, brand strategy, audience personas, logo design, market research, stationery design.

  • Support, Empathy, Innovation, Authenticity, Dot Connector, Small Business.

  • 2021, freelance.

Rayel Bausenhaus Consulting provides HR consulting services for small businesses in the lower mainland of British Columbia. With a passion for serving small family businesses, Rayel wants to help you CONNECT THE DOTS between where you are and where you want to be. Who do you need, what do you need, and how will you SUPPORT your employees while obtaining your business's objectives?

Logo variations.

This dot sequence represents the idea of connecting the dots between problems and solutions. This can be used as an independent variable within letters or objects as a pattern or background.

Green represents renewal, joyfulness, and restoration and is the dominant color used. Orange was selected to show confidence, enthusiasm, friendliness and optimism. Pink was chosen for compassion and affection. Brown represents approachability, practicality and security.

Target audience identification.

  • 28-45 new business owners or younger folks taking over a family business who need help handling HR practices within their new company.

  • 55+ established business owners who are going through a transition in their company (growth, staff turnover issues, succession plans, inter-family relationships etc.) and need a change in their current practices.

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